Mortgage Software Solutions Blog

Five Reasons Mortgage Companies Struggle with Email Signatures

Design

Most mortgage companies rely on individual employees to create their email signature. This results in email signatures that look different depending on the formatting and spacing used. While some employees prefer their name to be in a purple font written in cursive others, prefer a more classic approach. This is a problem as people outside the company who communicate with employees via email have a poor perception of the company. Leaving employees to create a manual email signature may hurt their chances of getting a loan application from a prospective borrower as the borrower may judge that mortgage company based solely on the non-professional, manually created email signature.

Topics: mortgage industry email signature technology